How to optimise short videos for LinkedIn (without overthinking it)

Let’s be real – LinkedIn isn’t YouTube. People aren’t there to binge-watch your 10-minute deep dives while sipping oat lattes in bed. They’re scrolling quickly between meetings, waiting for Teams to load, or pretending to listen on Zoom. That’s why short videos, optimised properly, are your golden ticket to reach them without being ignored. But […]