Atkinsons

Promoting an anniversary sale for a high-street retail brand using TV and social media.

Who they are.

Atkinsons is a family-owned department store in the heart of Sheffield.

The store has been trading for over 150 years and sells an extensive range of products from fashion and furniture to home and lighting.

Our Work.

What they needed.

What we did.

What results they got.

What they needed.

Atkinsons approached us looking to promote their 150th-anniversary sale. They wanted to create a video that showcased their offering and what products you can buy in-store.

​The goal was to drive footfall on the day of the sales consisting of both old and new customers.

What we did.

To help promote their anniversary sales we developed a series of short, engaging videos throughout the event.

​The videos showcased a snapshot of Atkinsons’ history and product offerings. These were then distributed to their target audience across TV and social media.

What results they got.

As a result of TV and Facebook advertising, the first day of sales resulted in a queue of over 300 customers.

​The videos helped to build anticipation and pre-engagement around the sales. Generating 183,000 views on TV and 120,000 views on social media, the store ended up 6% over target.

0 + views

Post-Production

Idea moment! You’re in a marketing meeting and boom, you have an idea to do a video. But you don’t know where to start. The very first stage of the process is to brainstorm and break down your ideas to work out how we can bring them to life. Our expert team will work with you to ensure we bring your vision alive.

Delivery

Idea moment! You’re in a marketing meeting and boom, you have an idea to do a video. But you don’t know where to start. The very first stage of the process is to brainstorm and break down your ideas to work out how we can bring them to life. Our expert team will work with you to ensure we bring your vision alive.

Get In Touch

Look no further, call 0114 205 1516 or fill in our enquiry form to discuss your idea with our dedicated video production company.

Phone Number

+6282 4032 567

Phone Number

+6282 4032 567

Product Video Production FAQ

What is a product video?

A product video is a type of short form content that showcases all the different areas of your product. It allows your audience to get a full picture of what you’re selling and why it’s worth them making a purchase. The beauty of a product video is you can make a variety of different types that best suit what you’re selling.

 

Product videos can suit a wide range of budgets. If you’re after something cost effective that shows off your product in a studio or if you want to get actors and locations involved, there’s options for everyone. If you have an idea or examples of product videos you like the look of, then that’s a great starting point. With all of our product clients our focus is on the best results from the budget you have.

This depends on the type of product video you’re looking for. Something more simple like a studio setup can take a lot less time as it’s a simple type of video to make. If you’re wanting to shoot at a location, for example a living room or kitchen, with actors then this can take longer to prepare and longer to edit. That being said most product videos tend to be completed anywhere from a couple of weeks up to 1-2 months.

Firstly, having a finished product and a general idea of what type of video you’d like to create is a great starting point. We’d then have a meeting to discuss the exact requirements with a few straightforward questions so we can give you the most cost effective quote possible.