Video content is statistically far more likely to get your target market to stop, think and click. It’s the most eye-catching medium available to your marketing team.
With every business now using social media, you need to make sure your marketing stands out more than ever. Effective and creative video marketing can make the impact you’re looking for.
Utilising video content for email campaigns and social media will drive leads into your inbox. With the right optimisation we can ensure your cold leads get to where you want them.
If you’re putting out the same posts day in day out then it’s time to give your socials a kick back into life. Give it engaging video content that your target audience actually wants to engage with.
Building brand awareness through creative, interactive content.
Client: Sheffield United & Arnold Laver.
Industry: sports sponsorship & timber merchant.
Location: Sheffield.
Project Objective: create engaging social media video content to boost Arnold Laver’s brand visibility among football fans and younger demographics.
Challenge: increase engagement with Sheffield United supporters through unique content that resonates with both the football community and younger audiences.
Client: Sheffield United & Arnold Laver.
Industry: sports sponsorship & timber merchant.
Location: Sheffield.
Project Objective: create engaging social media video content to boost Arnold Laver’s brand visibility among football fans and younger demographics.
Challenge: increase engagement with Sheffield United supporters through unique content that resonates with both the football community and younger audiences.
Planning: brainstorming and game design.
Filming: on-location shoot with players, highlighting both the quiz and the custom-designed timber board.
Editing: creation of a three-part video series, including a highlights reel for broad distribution.
Creative elements: incorporating Arnold Laver’s timber products directly into the game to subtly integrate the brand with the content.
Planning: brainstorming and game design.
Filming: on-location shoot with players, highlighting both the quiz and the custom-designed timber board.
Editing: creation of a three-part video series, including a highlights reel for broad distribution.
Creative elements: incorporating Arnold Laver’s timber products directly into the game to subtly integrate the brand with the content.
Results
30,000 views in the first week, boosting Arnold Laver’s brand presence
Throughout planning this project, working with Open House has been easy from start to finish because they have taken all our ideas at Arnold Laver and put them in a plan. The videos have done really well, especially on TikTok so I’m really pleased with that
Jessica King Rayner, Marketing Executive – National Timber Group
A product video is a type of short form content that showcases all the different areas of your product. It allows your audience to get a full picture of what you’re selling and why it’s worth them making a purchase. The beauty of a product video is you can make a variety of different types that best suit what you’re selling.
Product videos can suit a wide range of budgets. If you’re after something cost effective that shows off your product in a studio or if you want to get actors and locations involved, there’s options for everyone. If you have an idea or examples of product videos you like the look of, then that’s a great starting point. With all of our product clients our focus is on the best results from the budget you have.
This depends on the type of product video you’re looking for. Something more simple like a studio setup can take a lot less time as it’s a simple type of video to make. If you’re wanting to shoot at a location, for example a living room or kitchen, with actors then this can take longer to prepare and longer to edit. That being said most product videos tend to be completed anywhere from a couple of weeks up to 1-2 months.
Firstly, having a finished product and a general idea of what type of video you’d like to create is a great starting point. We’d then have a meeting to discuss the exact requirements with a few straightforward questions so we can give you the most cost effective quote possible.