Video content is statistically far more likely to get your target market to stop, think and click. It’s the most eye-catching medium available to your marketing team.
With every business now using social media, you need to make sure your marketing stands out more than ever. Effective and creative video marketing can make the impact you’re looking for.
Utilising video content for email campaigns and social media will drive leads into your inbox. With the right optimisation we can ensure your cold leads get to where you want them.
If you’re putting out the same posts day in day out then it’s time to give your socials a kick back into life. Give it engaging video content that your target audience actually wants to engage with.
Driving course enrolment through compelling success stories.
Client: Help to Grow
Industry: Education & business development
Location: Sheffield
Project objective: increase enrolment in the Help to Grow program by showcasing successful participant experiences.
Challenge: attract a diverse range of new businesses to the course by highlighting the real-world impact through trusted participant voices.
We aimed to convey the tangible benefits of the Help to Grow course by letting previous participants’ success stories speak for themselves. The focus was on real-world outcomes and the actionable insights gained through the course.
Planning: collaborated with the Help to Grow team to identify the most impactful participant stories to feature.
Filming: produced five in-depth case study videos, each focusing on a different business that had experienced significant growth and success thanks to the course. We captured interviews and footage that showcased both the participant’s business and their key takeaways from the program.
Editing: created comprehensive case study videos along with shorter edits tailored for social media platforms to maximise engagement.
Creative elements: the storytelling was centred around the personal experiences and growth of the businesses, making the course’s benefits relatable and convincing to potential new participants.
We produced five compelling case study videos, each telling the story of a different business that had benefited from the Help to Grow program. These videos were designed to resonate with small and medium-sized businesses, encouraging them to enrol by showcasing the successes of their peers.
Results
Driven by high engagement with the case study videos across Help to Grow’s social media platforms
We wanted these videos to showcase the amazing growth journeys our businesses had been on as a result of studying the Help to Grow: Management course with us, whilst also bringing to life the personality of the individual and the company they represent. These videos absolutely achieved this, and more! We couldn’t be happier with the end products, which have significantly helped our marketing strategies succeed and recruit more businesses to this brilliant programme.
Phil Corker, Project Manager – Help to Grow
A product video is a type of short form content that showcases all the different areas of your product. It allows your audience to get a full picture of what you’re selling and why it’s worth them making a purchase. The beauty of a product video is you can make a variety of different types that best suit what you’re selling.
Product videos can suit a wide range of budgets. If you’re after something cost effective that shows off your product in a studio or if you want to get actors and locations involved, there’s options for everyone. If you have an idea or examples of product videos you like the look of, then that’s a great starting point. With all of our product clients our focus is on the best results from the budget you have.
This depends on the type of product video you’re looking for. Something more simple like a studio setup can take a lot less time as it’s a simple type of video to make. If you’re wanting to shoot at a location, for example a living room or kitchen, with actors then this can take longer to prepare and longer to edit. That being said most product videos tend to be completed anywhere from a couple of weeks up to 1-2 months.
Firstly, having a finished product and a general idea of what type of video you’d like to create is a great starting point. We’d then have a meeting to discuss the exact requirements with a few straightforward questions so we can give you the most cost effective quote possible.