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Lack of engagement?

Video content is statistically far more likely to get your target market to stop, think and click. It’s the most eye-catching medium available to your marketing team.

Marketing not getting results?

With every business now using social media, you need to make sure your marketing stands out more than ever. Effective and creative video marketing can make the impact you’re looking for.

Not getting enough leads?

Utilising video content for email campaigns and social media will drive leads into your inbox. With the right optimisation we can ensure your cold leads get to where you want them.

Social media gathering dust?

If you’re putting out the same posts day in day out then it’s time to give your socials a kick back into life. Give it engaging video content that your target audience actually wants to engage with.

Empowering Business Growth: Trough-Tec Systems with Help to Grow

Showcasing real business impact through engaging case study storytelling

Project Overview

Client: Help to Grow (featuring Trough-Tec Systems)

Industry: Business Development (Help to Grow) / Cable Management Solutions for Rail Industry (Trough-Tec Systems)

Location: Doncaster

Project Objective: To highlight the tangible benefits of the UK government-backed initiative, the Help to Grow program through the success story of Trough-Tec Systems, attracting local businesses to the program.

Challenge: Communicate the value of the Help to Grow course through an authentic business case study, allowing potential participants to connect with real-life outcomes.

Our approach

Concept development

To resonate with small to medium-sized business owners, we focused on creating a narrative that showcased how the Help to Grow program had benefited Trough-Tec Systems, a prominent player in cable management solutions for the rail industry. Together with Help to Grow, we identified the specific skills and growth areas that Trough-Tec gained through the program.

Production process

Planning: We collaborated with Help to Grow to refine key messages for the case study, ensuring that the storyline was aligned with the program’s goals and marketing needs.

Filming: Our team filmed on-site at Trough-Tec Systems’ Doncaster facility, capturing interviews with their Business Growth Director, along with dynamic shots of the business operations and innovative products.

Editing: We produced a comprehensive case study video for use in campaigns and a concise promotional clip designed for social media, offering a snapshot of the program’s benefits.

Creative Elements: The video focused on authentic storytelling, with footage of Trough-Tec’s day-to-day operations to ground the narrative in real business impact.

The Solution

Open House Pictures created a powerful case study video that illustrated the real-world benefits of the Help to Grow program for Trough-Tec Systems. By focusing on Trough-Tec’s experiences and successes, we created a story that prospective businesses could relate to, highlighting the program’s potential to foster growth and development.

Results

Client impact

The videos have been a cornerstone of Help to Grow’s marketing efforts, significantly enhancing their outreach and drawing interest from small to medium-sized businesses across various sectors.

 

Marketing reach

With compelling visuals and real-life insights, the videos have strengthened Help to Grow’s ability to promote their program, increasing enrolment by demonstrating the program’s tangible benefits through Trough-Tec’s success.

 

What Our Customers Have Said.

We wanted these videos to showcase the amazing growth journeys our businesses had been on as a result of studying the Help to Grow: Management course with us, whilst also bringing to life the personality of the individual and the company they represent. These videos absolutely achieved this, and more! We couldn’t be happier with the end products, which have significantly helped our marketing strategies succeed and recruit more businesses to this brilliant programme.

Phil Corker, Project Manager – Help to Grow

Get In Touch

Look no further, call 0114 205 1516 or fill in our enquiry form to discuss your idea with our dedicated video production company.

Phone Number

+6282 4032 567

Phone Number

+6282 4032 567

Product Video Production FAQ

What is a product video?

A product video is a type of short form content that showcases all the different areas of your product. It allows your audience to get a full picture of what you’re selling and why it’s worth them making a purchase. The beauty of a product video is you can make a variety of different types that best suit what you’re selling.

 

Product videos can suit a wide range of budgets. If you’re after something cost effective that shows off your product in a studio or if you want to get actors and locations involved, there’s options for everyone. If you have an idea or examples of product videos you like the look of, then that’s a great starting point. With all of our product clients our focus is on the best results from the budget you have.

This depends on the type of product video you’re looking for. Something more simple like a studio setup can take a lot less time as it’s a simple type of video to make. If you’re wanting to shoot at a location, for example a living room or kitchen, with actors then this can take longer to prepare and longer to edit. That being said most product videos tend to be completed anywhere from a couple of weeks up to 1-2 months.

Firstly, having a finished product and a general idea of what type of video you’d like to create is a great starting point. We’d then have a meeting to discuss the exact requirements with a few straightforward questions so we can give you the most cost effective quote possible.