Establishing expertise on social media: St. James’s Place

Leveraging video content to build industry authority and engage target audiences.

Project Overview

Client: St. James’s Place

Industry: financial services & wealth management

Locaction: Sheffield

Project Objective: to position a financial advisor as an industry expert through consistent, informative video content on LinkedIn and social media platforms.

Challenge: create a large volume of engaging, educational videos for social media to be released weekly, while maintaining a fresh and varied presentation across the series.

Our approach

Concept development

We worked closely with the advisor, Angeline, to identify key topics that would resonate with her target audience. Each video was planned to deliver concise, impactful information within 60 seconds, ensuring high engagement on social media.

Production process

Planning: conducted a detailed planning session to outline each video, breaking down the content into 2-3 main bullet points per video to ensure clarity and confidence during filming.

Filming: executed a full-day studio shoot, capturing over 30 videos. To maintain variety, we used different coloured backdrops and had Angeline change outfits, giving the impression of content being filmed over multiple days.

Editing: edited each video to ensure they were polished, engaging, and ready for staggered release over the following months.

Creative elements: careful attention to visual variety and messaging ensured that each video felt fresh, despite being shot in a single day.

Production process

Open House Pictures created over 30 short, impactful videos designed to educate and inform Angeline’s target audience on LinkedIn and other social platforms. By filming in a controlled studio environment, we ensured consistency in quality while presenting Angeline as a knowledgeable and trustworthy expert in her field.

Results

ROI of over 1,100%

Successfully signed up numerous new clients who were attracted by the expertise demonstrated in her weekly videos

What Our Customers Have Said.

Get In Touch

Look no further, call 0114 205 1516 or fill in our enquiry form to discuss your idea with our dedicated video production company.

Phone Number

+6282 4032 567

Phone Number

+6282 4032 567

Product Video Production FAQ

What is a product video?

A product video is a type of short form content that showcases all the different areas of your product. It allows your audience to get a full picture of what you’re selling and why it’s worth them making a purchase. The beauty of a product video is you can make a variety of different types that best suit what you’re selling.

 

Product videos can suit a wide range of budgets. If you’re after something cost effective that shows off your product in a studio or if you want to get actors and locations involved, there’s options for everyone. If you have an idea or examples of product videos you like the look of, then that’s a great starting point. With all of our product clients our focus is on the best results from the budget you have.

This depends on the type of product video you’re looking for. Something more simple like a studio setup can take a lot less time as it’s a simple type of video to make. If you’re wanting to shoot at a location, for example a living room or kitchen, with actors then this can take longer to prepare and longer to edit. That being said most product videos tend to be completed anywhere from a couple of weeks up to 1-2 months.

Firstly, having a finished product and a general idea of what type of video you’d like to create is a great starting point. We’d then have a meeting to discuss the exact requirements with a few straightforward questions so we can give you the most cost effective quote possible.